Paella Fundraising Event
Hillsdale Main Street, a non profit organization focused on the development and enrichment of the Hillsdale community, were putting on their annual fundraising event themed around a traditional Spanish Paella feed. Multiple pieces were needed for this event, including posters, brochures, advertisements, banners, as well as table toppers, menus, tickets and even a five foot diameter poster to fit inside the giant paella pan as it sat on display a few weeks before the event.
Wanting to strengthen the brand of the Paella event, we decided to refresh the existing design in order to distinguish it from previous years. As this was the third year of the event, there were many new needs where graphics were to be displayed and while the core design of the event stayed consistent, many small changes were made to accommodate each individual use.