Copiosis

DESCRIPTION:
Presenting a new socio-economic innovation into the general public takes time and effort. Copiosis founder Perry Gruber needed a tool in order to engage potential sponsors that he could use to start a conversation, but also needed it to be something he could leave behind to generate interest for his new idea.

RESULT:
Working within parameters of a limited budget and staff, we took the human component of the Copiosis idea and made it the primary visual. Creating a complicated graphic coupled with a silk texture treatment of the paper medium stimulated viewers on a visual as well as tactile level, allowing Perry to engage his target audience more easily.