Southpark Seafood

Southpark Seafood, a contemporary Northwest seafood restaurant that celebrates the quality products of local producers was looking for a new spin on a few pieces of their advertising collateral. Jason Gerlt, the General Manager, wanted something that targeted specific clientele and wanted to give a new voice to the Southpark Seafood brand.

Working with elements of the brand that had been established a decade earlier we adapted and updated the logo to include the word “Seafood” to better communicate the business’s niche. Establishing definitive brand colors and developing the voice of the business, we then created a magazine ad to be run in multiple publications and later added physical sidewalk a-frame signs promoting the restaurants new happy hour menu to be used in the neighborhood to attract walk in business.