Owner and fitness instructor Kia Norris wanted to create a fun and friendly environment for people to reach their fitness goals in a group supportive way. Using dance as her platform of fitness and social interaction she allows her clients to reach their goals while interacting and encourage one another. Kia was in need of a new logo and a business package to better brand her fitness product and attract more clientele.

As MADE Fit was a very movement oriented program we decided the logo needed movement as well. The bold font with a slight canter interacting with the illustrated fitness dancer caught in motion emphasized the high energy of Kia’s brand. The additions of high impact colors of red and yellow signify a vitality that both represents the product and also how the clients feel when participating.